A longtime friend of “Dirty Moderate,” Mike Madrid is a veteran American political consultant, one of the country’s authoritative experts on Latino voters, and a cofounder of The Lincoln Project. A graduate of Georgetown University, Mike served as the press secretary for the California Assembly Republican leader, as the political director for the California Republican Party, and as senior adviser to both Democrats and Republicans. He also is a partner in GrassrootsLab, a full service public relations firm based out of Sacramento, California, with a track record of success in community engagement, online organizing, coalition building, and research.
Mike joins Adam to discuss his newest book, “The Latino Century: How America's Largest Minority Is Transforming Democracy,” where he outlines how Republicans, not because of their best efforts but rather despite them, are just beginning to see a movement of Latinos toward the GOP. Democrats, for the moment, still win a commanding share of the Latino vote, but that share is dwindling fast. Madrid draws on 30 years of research and campaign experience at some of the highest levels on both sides of the aisle to address what might be the most critical questions of our time: Will the rise of Latino voters continue to foment the hyper-partisan and explosive tribalism of our age, or will they usher in a new pluralism that advances the arc of social progress? How and why are both political parties so uniquely unprepared for the coming wave of Latino votes? And what must each party do to win those votes?
Always a pleasure digging in with Madrid! Do not let this election play out in November without first arming yourself with the deep and unmatched insight in Mike's The Latino Century: How America's Largest Minority Is Transforming Democracy *Cover Art by Madrid!
Mike Madrid